Self-optimization – is it still healthy?

Miracle Morning, yoga and meditation, productivity curves, superfood, perfectly timed sleep, the ideal diet. All current terms that mean one thing especially in modern times: to optimize and extract the maximum out of yourself. A trend of our time? An outright compulsion? Is it really necessary to achieve the absolute best performance in every area, whether physically or personally?

What is the self-optimization craze?
It seems a little threatening, all that your colleague gets done. Up at 5 in the morning, a session of jogging before breakfast, motivated to work and to stay productive throughout the day while we ourselves sit by wondering: how do you do that? How can I do that?

What we should ask ourselves instead: how does the body deal with that in ten years? Wouldn't this stress, which could lead to burnout, much more likely have negative consequences for me, my well-being and my health? Do we always have to function optimally these days? Time every minute perfectly just so we aren't counted as idle when we sit on the couch for five minutes? A consequence of this mania for optimization in every life situation is often a feeling of overburdening. What is supposed to make us happy causes the opposite instead.

But what, then, is the solution to it all? Bertrand gives some suggestions on how to develop yourself without losing yourself in perfectionism:

  • Finding moderation

    This much is clear: With all our fondness for perfectionism we should remember one thing: to sometimes let it all be in order to care for our friends and above all ourselves. A lazy evening on the couch is not at all a bad thing. Morning exercise doesn't work out as expected? You should also calmly accept that. The perfect meal with optimal nutrition doesn't land on your table one time? These are all things that make us human and that we should learn to forgive. Perfectionism is not always everything and a healthy moderation carries you forward much sooner. Why not enjoy BERTRAND, which offers both time-saving and optimal nutritional value, and spend the time gained on your favorite book or in front of the TV.

    Finding moderation
  • Find what makes you happy and listen to your body

    The yoga class in the morning fulfills you, but you can't get started with meditation? Then that's fine. Calmly try the variety of trackers, healthy smoothies and optimized morning routines, but do only what feels good to you and your body and what makes you happy.

    Find what makes you happy and listen to your body
  • Self-love

    At the same time, we should also think about the optimization of our self. The word self-love arises very often in this connection. It enhances self-esteem, makes us strong. Do try to develop yourself steadily, but don't pressure yourself, forgive small mistakes instead. It's OK to be lazy sometimes.

    Self-love
  • Finding moderation

    This much is clear: With all our fondness for perfectionism we should remember one thing: to sometimes let it all be in order to care for our friends and above all ourselves. A lazy evening on the couch is not at all a bad thing. Morning exercise doesn't work out as expected? You should also calmly accept that. The perfect meal with optimal nutrition doesn't land on your table one time? These are all things that make us human and that we should learn to forgive. Perfectionism is not always everything and a healthy moderation carries you forward much sooner. Why not enjoy BERTRAND, which offers both time-saving and optimal nutritional value, and spend the time gained on your favorite book or in front of the TV.

    Finding moderation
  • Find what makes you happy and listen to your body

    The yoga class in the morning fulfills you, but you can't get started with meditation? Then that's fine. Calmly try the variety of trackers, healthy smoothies and optimized morning routines, but do only what feels good to you and your body and what makes you happy.

    Find what makes you happy and listen to your body
  • Self-love

    At the same time, we should also think about the optimization of our self. The word self-love arises very often in this connection. It enhances self-esteem, makes us strong. Do try to develop yourself steadily, but don't pressure yourself, forgive small mistakes instead. It's OK to be lazy sometimes.

    Self-love

Stick to your resolutions with BERTRAND

The first month of the year has already passed by and asking about those New Year’s resolutions feels redundant. Your trainers are already gathering dust again, there’s frozen pizza waiting in the freezer for tonight and, even though you wanted to avoid the stress, you’re already back to working overtime.

It’s not too late however to change that and to shape your life the way you want it. According to statistics, eating healthily, playing more sport and having more time for yourself and friends are also the most common resolutions for 2019. Based on experience, this requires a good plan, but flexibility is also helpful for sticking to resolutions and overcoming inner temptation.

BERTRAND supports every aspect of this process: Its simple preparation alone saves you time that can be used for yourself or friends and family. At the same time, you eat in a considered and above all balanced way. Thanks to the active version containing double the amount of protein, it’s also suitable as a meal after a visit to the gym or an extensive jogging session as it provides the body with the necessary nutrients as well as healthy minerals and vitamins.

Annika | Customer Care

Have any questions remain unanswered?

I am happy to answer any questions you might have on this topic. Feel free to write me an e-mail. You will usually receive an answer within 24 hours.

Annika | Customer Careannika@bertrand.bio

BERTRAND supports #veganuary

Don’t vegans only eat grass?

The vegan diet is still one of the most controversial topics. Yet there’s actually no reason for that at all. By being aware of the food and the nutrients from food that you put in your body, you can ideally eat better and also be more mindful of the environment.

As a way of just giving this a shot, there’s the #veganuary challenge, which was created to globally promote the idea of trying to go vegan for the month of January. It has been around since 2014 and was started as a charity organization in the UK to help people throughout the world realize that going vegan is neither unhealthy nor boring. People share their experiences on social media, discuss the challenge with each other, and help each other out because being vegan definitely doesn’t need to be complicated.

For the sake of the environment, it is definitely worth taking a closer look at this diet because a kilogram of beef alone requires about 15,500 liters of water. The 14.5% CO2 emissions caused by intensive livestock farming and the clearance of green spaces for feed are other negative aspects of an omnivorous diet.

The myth that a vegan diet causes people to have less energy also continues to endure. There are a lot of examples that prove the opposite, such as competitive athletes like Lewis Hamilton, Rich Roll or Fiona Oakes. Professional athletes from Germany like professional beach volleyball player Max Betzien also eat a vegan diet.

Another big myth surrounding the vegan diet, in addition to the one about not getting enough nutrients, is that it takes a lot of effort. This assumption can already be refuted by the fact that even a simple pasta dish with tomato sauce is vegan. The vegan version of BERTRAND kills both myths with one stone, so to speak, because preparing it is very easy, and at the same time you get the exact nutrients that fall by the wayside in a purely plant-based diet, and it accomplishes all of this in a completely natural way and without artificial supplements, instead getting some help from the world of algae.

The vegan version of BERTRAND does not contain the milk powder that can be found in the classic and active versions, which is why it’s recommended to mix the powder with oat or almond milk instead of water in order to improve the flavor. For an even better and distinct flavor, we can also recommend using the fruit juice of your choice or taking a bit of extra time to cut some fruit and blend it together with the plant-based milk of your choice and the Bertrand powder in a blender to create an even more unique shake. Because with BERTRAND, being vegan is neither boring nor complicated. And there’s no need to eat grass either.

 

Annika | Customer Care

Have any questions remain unanswered?

I am happy to answer any questions you might have on this topic. Feel free to write me an e-mail. You will usually receive an answer within 24 hours.

Annika | Customer Careannika@bertrand.bio

Thank you for 2017 – Donation to the WFP

Donate to the WFP

Once again, over here at us Bertrandistas a warm wintery feeling gradually starts settling in. The colleagues bring all kinds of pastry to the firm, many are wearing hand knitted wool jerseys to work and preferably, everybody wants to exclusively produce our baked apple and cinnamon variants. The year comes to an end.

We look back on a successful year. Our team and our premises have grown, just like our aspiration to our environmental and social responsibility as a company. We are very grateful for our faithful existing customers and the many new customers that have contributed to this positive development of our company.

Just like yesteryear, we want to present a coupon campaign once again, which both benefits you, as a customer, and the regions supported by the “UN – World Food Programme”.

Code: WFP // 7,5% for you – 4€ for the WFP

For every order using the code “WFP“, your shopping cart will be eased by 7,5%. In addition, we forward a donation of 4,00€ for each order using this code to the “UN – World Food Programme”, which can nourish a school child for 10 days.

Valid until 15. Jan. 2018

Of course, you also donate to the WFP projects yourself. You can find all information on the official page of the World Food Programme as well as on the highly recommended page ShareTheMeal.org

Annika | Customer Care

Have any questions remain unanswered?

I am happy to answer any questions you might have on this topic. Feel free to write me an e-mail. You will usually receive an answer within 24 hours.

Annika | Customer Careannika@bertrand.bio

Vitamin and Mineral Supplier for Mario Weidler

We are thrilled to announce that, as of now, we are sponsoring Mario Weidler. Last year, he achieved two major successes by finishing 24th in the overall ranking of the World Cup 2016 (elite) and 16th in the European Championships 2016. During his competitions, he obviously needs to have total concentration and rely on his physical fitness. We are happy to help him on this front.

The aim of trial sports is to complete an obstacle course on a bike without touching the floor with your feet. The basic requirements of bike trial are maintaining good balance, total concentration, and perfect control over your bike and your body. Mario not only rides his bike, he also hops and jumps over stones, barrels or tree trunks as if it were the easiest thing in the world. As a trialer, he is an artist among cyclists: a lot of people can’t even use their feet with the same kind of control that he has over his bike.

We are happy to help Mario with the right nutrition and hope that our practical mix will support him during his competitions in the upcoming season. In 2018, Mario will participate in various international competitions and you might be able to see him in your area.

We are BERTRAND.

After several months’ neglect of our “Meet the Team” page, we have now been able to talk some colleagues into posing for a photo.

You should know who regularly mixes and sends your BERTRAND order. And who’s providing the answers to your questions about our product.

We are BERTRAND.

Short note: Our BERTRAND shaker is back in stock!

BERTRAND im Vergleich mit Huel

Due to a short-term flood of orders, we ran out of our BERTRAND shaker during the last few weeks and had to fall back on the model without our logo. However, our warehouse is now once again properly stocked and we can ship our shaker again.

  • Our shaker is made of tritan, BPA-free as well as free of other bisphenol compounds. You can find information about tritan here: Tritan Safe.
  • We have added fill marks to help you when dosing the powder.
As usual, new customers will receive this with the first order of a package, free of charge. Those who need more shakers will find them here in our shop.

Event: First semester at the University of Paderborn

In cooperation with the student group, MTP (Marketing between Theory and Practice) we have provided the new students at the University of Paderborn with BERTRAND.

The recommended daily dose of vitamins and minerals, of course, also helps you to stay awake and attentive in the daily routine of your studies.

Subsequently, here are some more pictures of the distribution action.

Handed in Later: The Martin’s Run

Last year, we supported the Paderborn Martin’s Run and made sure that the athletes could regenerate with fresh nutrients at the finish line. Now we are delivering the pictures we took of the booth. In this year as well we are going to support different events. Maybe we will be in your neighborhood soon!

Do you want BERTRAND to be present at a specific event? We would love for you to contact us with the details!

BBC – The Food Chain. Interview with BERTRAND.

The international radio broadcaster BBC is reporting on the complete nutrition powder trend in the edition from 01/21/2017. And in doing so, they consider the topic from several perspectives. For the broadcast, Tobias Stöber, founder of BERTRAND, was also invited to be interviewed.

The broadcast was moderated by Emily Thomas, who also conducted the interview. We were also able to justify, among other things, why a mixture made from natural ingredients is preferable to the consumption of isolated, synthetically manufactured nutrients. The program can be heard in its full length as a podcast with a click of the button.

BBC – The Food Chain. Interview with BERTRAND.

Get in touch with us!

Please use the contact form for questions about BERTRAND or write an e-mail to hey@bertrand.bio
You will find all points of contact on the Meet the Team page.
Many questions were already answered in the FAQ-section.